Keyword Suggestion Tools for Webmasters
By identifying the right keywords related to your product or service, you can begin to effectively optimise a website around your buyers needs and wants. Keyword suggestion tools can be use to identify popular search terms across all major search engines. If your sole marketing strategy relies on pay per click advertising then correct keyword selection becomes absolutely essential...
There are many online services providing keyword suggestion results. The main ones are listed below....
Google Keyword Tool
By entering a word or phrase into the tool, you can see related terms that users use. It literally displays the terms we all use, including a breakdown by geography and by volume. This is gold dust in understanding how to orientate a planned article. You can keep your investigation broad or narrow the results down to only show ideas closely related to the search term you queried. Exact phrase matches are also allowed. The results create a definable set of search phrases, that can be exported into Excel for sorting an further analysis.
The tool removes and preconceptions or bias you may have, regarding what you think your target market may be searching on. By logging into your Google account you can glean a lot more useful information as well. The explosion in mobile internet can also be analysed as you can identify search volume just across mobile devices such as smart phones and PDA's.
By analysing your potential competitors websites you can get good idea of which terms they have optimised their web pages for. You can also narrow the list down by geography and language to provide a highly relevant list of key phrases. To use the tool click here
Google Traffic Estimator
The Google traffic estimator tool can be used to estimated the daily costs of managing a pay per click of campaign using the Adwords System. In particular, it provides details of the estimated sponsored link advert 'ranking positions', the estimated 'average cost per click', the 'number of clicks' and the 'estimated overall cost per day'. This can be narrowed down by specific geography including states and regions within a country. It works by analysing usage by existing advertisers and providing a highly accurate estimate of the future costs of entering a particular market based on budget, geography and key phrase.
The Word tracker tool provides a range of keyword search services. This is a paid a subscription service based was in the UK. The keywords universe tool allows you to create a list of relevant keywords. Using this list is allows you to then search for related search terms. From this list you can then dig deeper to see how phrases are intermingled with other longer search terms. The entire list can be emailed or exported to your computer. In addition, Word Tracker provides a keyword effectiveness index which combines the number of times a phrases searched on, with the number of times it appears as a 'result' in search engines - this gives a comparative index of competitiveness. To use the tool click here
Trellian Keyword Discovery
Keyword Discovery compiles keyword search statistics from all the major search engines world wide, to create the most powerful Keyword Research tool. This tool provides some nifty features including and competitive indicator, miss-spelling research, and seasonal trends search. To use the tool click here